Genesis Configurator

Genesis introduces the first-of-its-kind "Automotive Real-Time 3D Configurator."


We set out to transforming the website from a static marketing tool into a dynamic digital platform. The new 3D configurator breaks traditional Build Your Own rules with its groundbreaking and immersive web experience. The new Automotive Real-time 3D Configurator is entirely web-based, it is easily accessible on any computer and mobile device, with no need to install any plug-ins, software or download any application.



A groundbreaking and deeply immersive experience. Our users will be able to dive deep into
the configurator experience, featuring a full CG environment and real-time visualization.

Streamlined, intuitive design allows users to explore the possibilities of
Genesis through personalization, vehicle comparison, pricing and ease of navigation.

The Results

We launched the G70 configurator Nov 30th and since have been receiving rave reviews.
Users are most impressed with the 3D graphics, ability to see all angles of the car and how innovative and fun the experience is. Additionally, the new configurators launch had a positive impact on, and the new configurator had brought positive changes in site visits, overall site leads, and G70 leads.

133% lift in BYO starts

131% lift in
BYO Completes

88% lift in G70 Leads

27% increase in
visits & 34% increase in
G70 page views

FWA Awarded


INNOCEAN launches Instagram Stories Automotive Video Configurator for Genesis

Users can virtually customize and create their own cars thanks to the Genesis site's cutting-edge configurator.

Let's tell your story

Contact us to see how we can help.

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