To identify these heroes, we turned metal detectors into Hyundai Hope Detectors.
During a VIP experience before the big game, unsuspecting Hyundai owners passed through our special checkpoints where they were singled out and separated from the crowd. Ushered into another room, their confusion and anxiety turned into relief and then pride as they watched a specially recorded message from the very people they had unknowingly helped. They saw a thank you video from children who had survived their battles with cancer, thanks to the kind of research Hyundai had funded.
And as many of them wiped away the tears of joy, they were surprised yet again when one of those survivors walked into the room to thank them face-to-face.