Million Miles

How long would it take you to drive 1 million miles?
This Elantra owner did it in 5 years.

THE CHALLENGE

One Hyundai owner drove 1 million miles in just 5 years. We couldn't wait to celebrate her and document her achievement of hitting that one million mile mark but there was just one snag: most digital odometers don't roll over. Our owner Farrah wanted her odometer show what she had accomplished.

OUR SOLUTION

We created the 1 Million Mile Emblem.

This official Hyundai part was placed in Farrah's car to commemorate her achievement, along with a new odometer so she could keep on counting her miles. And we have one more trick up our sleeve, coming soon.

The Results

Organic results in the first 2 weeks

668,660
Impressions

256,423 Video Views (68% on YouTube)

84,769
social Engagements

Press

MediaPost Best Social Campaign

This 2013 Hyundai Elantra Has Traveled More Than 1 Million Miles

Hyundai Tells The Story Of The Million-Mile Elantra

Hyundai Elantra Breaks Million Mile Barrier

Meet the woman who drove a 2013 Hyundai Elantra 1 Million Miles

Let's tell your story

Contact us to see how we can help.

OTHER WORK