This year, some of the better moments of the Super Bowl didn't happen only on the field.
Because Hyundai is a brand driven by better, INNOCEAN wanted to help them make the biggest game of the year better for those who protect our freedom and serve our country. But since they couldn't come home for the game, we brought home to them, live.
Using immersive custom-built 360-degree live-streaming pods, our troops felt like they were right there in the stadium. But the big surprise came when they noticed they weren't among normal fans in those stands—they were surrounded by their families.
To pull this off, we couldn't start filming until after kickoff. Everything was shot and edited during the game and ready to air immediately after the nail-biting final play in OT. We tapped renowned Director Peter Berg (Patriot's Day, Deepwater Horizon, Lone Survivor) to capture this story in real time.
Immediately, the Internet went wild with accolades from fans, veterans, industry folks and the press.