The all-new Hyundai Palisade, a stunning vehicle in both virtual and real worlds.


Content was needed for a vehicle that wasn't available to shoot. With no access to the all-new Hyundai Palisade, a cost-effective and high-quality way was needed to deliver the assets.


Since Innocean is well versed in the world of CG, our team of experts had a quick solution. We partnered with an industry-leading CG company who helped us create a 3D virtual backlot in which to dream up a cohesive environment to tell the Palisade's story. In the end we created 12 still images, 1 teaser video, 4 video vignettes showing off the Palisade and, ultimately, a :40 intro video.

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