Most people hate car shopping. In a poll, most ranked it right alongside other joyless duties like doing taxes. Common complaints were how long the process took, how confusing pricing could be, the inconvenience of test drives, and buyer's remorse. Hyundai Shopper Assurance is a program designed to make car shopping easier and better. We had to convince customers that Hyundai Shopper Assurance would change everything they thought they knew, and hated, about car shopping.