Hyundai: Back to the Commute

CONTEXTUAL CREATIVE IN REAL TIME

The Hyundai Kona Electric’s launch aligned with research showing that 72% of companies had mandated office return, leaving workers dreading not only the cubicle, but their commute. 

Developed as a real time response to that research and data, Back to the Commute uses humor and relatability to highlight Kona’s coolest features while bringing levity to a hot button social issue—sparking brand interest and a buzz of dialogue with the perfect target audience. Fully integrated, the work came to life across all channels.